Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
We are so excited to share that past CAC client Barrie Public Library has won the John Cotton Dana Public Relations Award for marketing and public relations excellence. They received the award for their 2023 membership drive, an organization-wide campaign with the goal of welcoming 10,000 new members by the end of 2023. The effort… Continue reading CAC Client Wins John Cotton Dana Award
It is hard to believe has been just over two years since we launched our Cordelia Anderson Consulting Academy on Niche Academy, and we are so grateful for all of the libraries and other professionals who have subscribed. I'm now offering a 5% discount for libraries and organizations who renew their subscriptions before the end… Continue reading New: CAC Academy Renewal Discount!
When I teach workshops and consult with clients, a common refrain I hear is, "We are having a hard time managing content." That's no surprise. Over the past 15+ years, the number of communication channels has increased exponentially, while the number of staff dedicated to creating content has not. Between websites, social media, email marketing,… Continue reading Employee Generated Content in Libraries
I was recently listening to an episode of the NPR show and podcast Hidden Brain, a show about the range of influences that manipulate us without our awareness. The episode was called Innovation 2.0: Do Less. And it got me thinking - as I often do - about libraries. I've been working in and around… Continue reading Libraries and doing less
I was recently delivering a virtual keynote on Library Marketing & Branding Basics for the Hillside Public Library Staff Day, and I heard their director, Amy Franco, mentioning first amendment audits. My ears perked up, because I have worked with other clients on how to be prepared for first amendment audits. Amy had some great… Continue reading First Amendment Audits: A Marketing Opportunity?
Cordelia Anderson Consulting 