Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I was recently leading a focus group of library directors and marketing professionals, and one of them brought up the concept of "vocational awe." This was a memory jogger for me, because I first heard about this at ALA in 2018, but I had since forgotten the term. After the focus group, I decided to… Continue reading Can “Vocational Awe” Get in the Way of Library Marketing?
Libraries are often working to get more customers to use their programs and services. After all, more people using the library can lead to more positive benefits for the communities, campuses or organizations that you serve. And yet, most of the marketing that we do - flyers, website promotions, email marketing and social media posts… Continue reading New On-Demand Webinar: Getting (and Keeping!) New Library Customers
A few weeks ago, I had the privilege of co-presenting a webinar called Putting the “Relationship” in Media Relations with my colleague Michelle Boudin, a seasoned reporter, writer and storyteller. We presented information about working with the media in today's environment, and also did some Q&A with participants at the end. We had such a good… Continue reading New Webinar on Media Relations
It's Nov. 15, 2023, and I just realized that I have had five speaking engagements in the last four weeks. What does that mean? Well, first of all, it means that there is a big appetite out there for content, training and professional development about library marketing and communications! Second of all, it means I… Continue reading Speaking of Speaking …
One week from today, many of us will be at the Library Marketing and Communications Conference (LMCC) in Indianapolis. Whenever I think about LMCC, I always feel a sense of honor and gratitude. Here's why. Back in 2018, when nobody knew I was planning to leave my job and start a consulting business, then-president Jennifer Burke reached… Continue reading Countdown to the Library Marketing and Communications Conference
Cordelia Anderson Consulting 