Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
CAC Academy—your go-to source for on-demand library training in marketing, branding, outreach, and more—is in full swing! We’ve added fresh content recently, with even more great resources on the way. And even better? We haven’t raised our prices since we launched in 2022, so you’re getting more value than ever. Whether you're brushing up on the… Continue reading Two New Tutorials in CAC Academy!
Back in 2018, I sat in front of 400-ish library professionals at the Library Marketing and Communications Conference, and tried out an idea that had been rattling around in my head. What if libraries looked at how they engage with customers using the framework of a marketing funnel? At the time, my goal was simple:… Continue reading Seven Years of the Library Marketing Funnel: Where Are We Now?
Dear Friends and Colleagues, This time of year always reminds me to pause and take stock of what’s keeping me motivated. The fall weather and falling leaves always make me feel energized, but honestly, I take a lot of inspiration from the libraries and organizations I get to work alongside. Their creativity, persistence, and care for… Continue reading CAC Updates Sept 15 2025
We’re super proud of the Milwaukee Public Library (MPL), a recent client that has been featured in Fast Company for their dynamic and inventive social media strategy. Since 2022, MPL has embraced an unapologetically bold, video-first social approach—think memes, ironic "thirst traps," and cinematic storytelling reminiscent of Wes Anderson. The results have been impressive! Instagram:… Continue reading CAC Clients in the News! Milwaukee Public Library
Cordelia Anderson Consulting announced today that the California Library Association (CLA) has signed on to provide its members with access to all of the on-demand library training content available on CAC Academy through Niche Academy. Through this partnership, CLA members will gain: Unlimited access to the full training library of courses designed specifically for library… Continue reading California Library Association signs on for Full Academy Access
Cordelia Anderson Consulting 