Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Now Available: Crisis Communications for Libraries ON DEMAND
Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications and community engagement. Here are two such stories, both from National Public Radio. Chesterfield library, looking to connect with younger patrons, goes viral on TikTokAn interview with Kathleen Packard, the library’s director, about how they leveraged TikTok… Continue reading Libraries in the News: TikTok and Fundraising
Libraries have been offering programming for decades, and in many cases the planning model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. In this two-part video series, we'll start with how… Continue reading New On-Demand Webinar: Best Practices for Creating & Marketing Programs
A client recently asked me for some interview questions to ask when hiring a new Marketing Manager. I thought this was a great question, and wanted to share some of my answers with all of you!
My typical weekend routine, if I'm not dashing off to a kid-related activity, is to listen to NPR's Weekend Edition while I drink my coffee. This past weekend, I was intrigued to hear a promo for a story about a library director. "This library director resigned after continuous dramatics over featured books" The story itself… Continue reading Communications Tips for Libraries Facing Book Challenges
Cordelia Anderson Consulting 