Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Library marketing and communications strategies for audience engagement — from social media and crisis communications to messaging that resonates. This is where we share practical tactics for reaching and connecting with your community.
I was recently in Jacksonville, Florida giving a workshop about "Optimizing Your Library to Increase Community Engagement." Preparing for this workshop, I did some thinking about the intersections between marketing, community engagement, public relations, and libraries. One big thing that I think libraries forget is that it's not enough to do community engagement activities, you… Continue reading Libraries and Community Engagement
When I teach workshops and consult with clients, a common refrain I hear is, "We are having a hard time managing content." That's no surprise. Over the past 15+ years, the number of communication channels has increased exponentially, while the number of staff dedicated to creating content has not. Between websites, social media, email marketing,… Continue reading Employee Generated Content in Libraries
I was recently delivering a virtual keynote on Library Marketing & Branding Basics for the Hillside Public Library Staff Day, and I heard their director, Amy Franco, mentioning first amendment audits. My ears perked up, because I have worked with other clients on how to be prepared for first amendment audits. Amy had some great… Continue reading First Amendment Audits: A Marketing Opportunity?
The recording of my talk, "Program Planning with a Marketing Mindset," is now available from NCompass Live from the Nebraska Library Commission. Recorded on April 10, 2024NCompass Live Libraries have been offering programming for decades, and in many cases the model has been, "Let’s plan a program, promote it, and see who shows up." This… Continue reading Program Planning With a Marketing Mindset
The other day I was driving home from a client meeting, and I was thinking about key messages. It suddenly hit me that all libraries have the same basic key messages. Sure, the who, what, when, where and how may differ from library to library, and from academic to public to special libraries. But the… Continue reading The 8 Key Messages that Most Libraries Share