Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
In 2022, Cecil County Public Library (CCPL) was a six-branch library system serving a community of 100,000 people in Cecil County, Maryland. As the community grew, so did the library system. As a result, there was a lot of hiring and change, as employees moved into different positions. In response to this, Library leadership identified… Continue reading Case Study: Marketing & Communications Planning
I was recently leading a focus group of library directors and marketing professionals, and one of them brought up the concept of "vocational awe." This was a memory jogger for me, because I first heard about this at ALA in 2018, but I had since forgotten the term. After the focus group, I decided to… Continue reading Can “Vocational Awe” Get in the Way of Library Marketing?
Libraries are often working to get more customers to use their programs and services. After all, more people using the library can lead to more positive benefits for the communities, campuses or organizations that you serve. And yet, most of the marketing that we do - flyers, website promotions, email marketing and social media posts… Continue reading New On-Demand Webinar: Getting (and Keeping!) New Library Customers
What is a library's brand? Is it a logo? Is it the services you offer? Actually, a brand is the sum of how your library is perceived by everyone who experiences it - and that incudes staff, customers, funders and community members. This new on-demand webinar will help you develop a greater understanding of branding… Continue reading New On-Demand Webinar: Strengthen Your Library’s Brand (With Subtitles)
It was exactly four years ago today that I announced I was writing a book for ALA Editions. A year later, Library Marketing and Communications: Strategies to Increase Relevance and Results came out -- in a very different world than the one I started writing in. At the time of this announcement, I knew I… Continue reading Reflecting Back on my Book
Cordelia Anderson Consulting 