Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned widespread media coverage for its record-breaking Summer Reading Challenge. A Fresh Brand, A Bold Challenge In 2024 and 2025, we partnered with HSPLS on a comprehensive rebranding initiative designed to honor Hawaiʻi’s culture, celebrate the uniqueness of each island, and… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
Libraries are often working to get more customers to use their programs and services. After all, more people using the library can lead to more positive benefits for the communities, campuses or organizations that you serve. And yet, most of the marketing that we do - flyers, website promotions, email marketing and social media posts… Continue reading New On-Demand Webinar: Getting (and Keeping!) New Library Customers
What is a library's brand? Is it a logo? Is it the services you offer? Actually, a brand is the sum of how your library is perceived by everyone who experiences it - and that incudes staff, customers, funders and community members. This new on-demand webinar will help you develop a greater understanding of branding… Continue reading New On-Demand Webinar: Strengthen Your Library’s Brand (With Subtitles)
Libraries communicate with their audiences through many channels. These can include everything from websites to social media to print collateral to email. Integrated marketing is a strategy that can bring all of these channels into alignment so that the library is telling a cohesive story that makes an impact with audiences. This webinar will help… Continue reading Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)
Libraries have been offering programming for decades, and in many cases the planning model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. In this two-part video series, we'll start with how… Continue reading New On-Demand Webinar: Best Practices for Creating & Marketing Programs
Cordelia Anderson Consulting 