Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
If you’ve ever tried to earn media coverage for your library, you already know: publicity doesn’t happen by accident. It takes intention, relationship-building, and a smart pitch that makes it easy for a reporter to say yes. These tips come from my upcoming training, Positive Media Outreach, where I dive into how libraries can build… Continue reading Media Pitching Tips to Help Your Library Connect With Reporters
We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned media coverage for responding to current events and pressing needs within its community. The State of Hawaiʻi has launched a week-long Kōkua Food Drive (November 3–7, 2025) to support families affected by the ongoing federal shutdown and interruptions to the… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
If your library’s content planning ever feels like a high-wire act—balancing urgent announcements, last-minute programs, and never-ending social media posts—you’re not alone. Between websites, newsletters, events, and outreach, library communicators are managing more channels than ever before, often without a clear roadmap. That’s what inspired me to create From Chaos to Clarity: Simplifying Library Content… Continue reading From Chaos to Clarity: Transforming Your Library’s Content Planning
We’re thrilled to congratulate our client, Massanutten Regional Library (MRL), on being named the 2025 Library of the Year by the Virginia Library Association! This prestigious award honors MRL's outstanding community engagement, innovative programming, and unwavering commitment to serving the diverse needs of its patrons. Earlier this year, MRL was also recognized as Nonprofit of… Continue reading CAC Clients in the News! Massanutten Regional Library
Back in 2018, I sat in front of 400-ish library professionals at the Library Marketing and Communications Conference, and tried out an idea that had been rattling around in my head. What if libraries looked at how they engage with customers using the framework of a marketing funnel? At the time, my goal was simple:… Continue reading Seven Years of the Library Marketing Funnel: Where Are We Now?
Cordelia Anderson Consulting 