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Innovative Services, Libraries, Marketing

Rethinking “Creativity” in Libraries

Since I first started working in libraries in 2000, I’ve heard the word creative used often to describe staff and the work they do. I’ve heard things like: “Staff develop new and unique programs as an outlet for their creativity.” “If we stop letting staff create their own flyers, we’ll stifle their creativity.” “Book displays… Continue reading Rethinking “Creativity” in Libraries

media reporter
Libraries, Marketing

Media Pitching Tips to Help Your Library Connect With Reporters

If you’ve ever tried to earn media coverage for your library, you already know: publicity doesn’t happen by accident. It takes intention, relationship-building, and a smart pitch that makes it easy for a reporter to say yes. These tips come from my upcoming training, Positive Media Outreach, where I dive into how libraries can build… Continue reading Media Pitching Tips to Help Your Library Connect With Reporters

CAC Updates, Consulting, Innovative Services, Libraries

CAC Clients in the News! Hawaiʻi State Public Library System

We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned media coverage for responding to current events and pressing needs within its community. The State of Hawaiʻi has launched a week-long Kōkua Food Drive (November 3–7, 2025) to support families affected by the ongoing federal shutdown and interruptions to the… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System

CAC Updates

CAC Updates Nov 3 2025

Dear friends and colleagues, As we head into November, I’ve been feeling especially grateful — for meaningful projects, inspiring colleagues, and the chance to connect with many of you through speaking engagements this fall. Between conference prep, client work, and working on my new book, it’s been a busy season in the best way. If… Continue reading CAC Updates Nov 3 2025

CAC Updates, Libraries

Libraries: I’m Looking for Your Insights!

I’m collecting stories and insights from libraries of all types for my forthcoming book for my forthcoming book about positioning libraries for the 21st century. The book, which will be published by Elsevier, explores how libraries are removing barriers, strengthening communication, preparing for crises, and sustaining relevance in a changing world. Your input can me… Continue reading Libraries: I’m Looking for Your Insights!