My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K
Category: Libraries
Community Engagement Tips from a Local Bookstore
I’m always looking around for inspiration—especially when it comes to marketing, community engagement, and building community through shared experiences. These don't always come from libraries. Bookstores, museums, cultural organizations, and even small businesses often experiment with engagement strategies that translate beautifully to library settings. Recently, I came across a thoughtful example from Editions Coffee Shop… Continue reading Community Engagement Tips from a Local Bookstore
Saying No to Say Yes: Making Room for Strategic Library Marketing
Libraries are incredibly good at saying yes. We see a need, and we step in. We add a program, a partnership, a service, a post, a flyer, a platform. That instinct is rooted in service—and it’s one of the things that makes libraries special. But for library marketing and communications professionals, unchecked yeses come at… Continue reading Saying No to Say Yes: Making Room for Strategic Library Marketing
A Discussion of AI Ethics
Today, I spent some time updating my eligibility for the renewal of my Accreditation in Public Relations. A key component of the accreditation is ethics, and to fulfill my ethics requirement, I needed to complete some professional development in this area. I came across two excellent white papers from the Public Relations Society of America… Continue reading A Discussion of AI Ethics
CAC Academy: Looking Back at 2025 and Planning for 2026
As we close out the year, I’ve been reflecting on how much CAC Academy has grown — not just in numbers, but in depth, reach, and impact. When we launched the Full Academy option in 2023, my hope was to create an easy subscription model for libraries to access practical, library-specific training anytime, anywhere. What’s… Continue reading CAC Academy: Looking Back at 2025 and Planning for 2026
