Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
We’re super proud of the Milwaukee Public Library (MPL), a recent client that has been featured in Fast Company for their dynamic and inventive social media strategy. Since 2022, MPL has embraced an unapologetically bold, video-first social approach—think memes, ironic "thirst traps," and cinematic storytelling reminiscent of Wes Anderson. The results have been impressive! Instagram:… Continue reading CAC Clients in the News! Milwaukee Public Library
We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned widespread media coverage for its record-breaking Summer Reading Challenge. A Fresh Brand, A Bold Challenge In 2024 and 2025, we partnered with HSPLS on a comprehensive rebranding initiative designed to honor Hawaiʻi’s culture, celebrate the uniqueness of each island, and… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
I was recently listening to an episode of the NPR show and podcast Hidden Brain, a show about the range of influences that manipulate us without our awareness. The episode was called Innovation 2.0: Do Less. And it got me thinking - as I often do - about libraries. I've been working in and around… Continue reading Libraries and doing less