Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Most libraries don’t have drone footage.Most libraries don’t have video budgets. But every library has something incredibly powerful: place. Coming soon to CAC Academy, I’ll be releasing a new tutorial: Scroll-Stopping Library Videos with Google Earth Studio. This training walks through how to create quick, cinematic social media videos that highlight your library’s presence in… Continue reading Coming Soon to CAC Academy: Making Simple Impactful Videos Using Google Earth Studio
Over the past few years, I’ve noticed a pattern in my work with libraries. Teams recognize that their marketing feels inconsistent, but the issue isn’t a lack of effort or care. It’s structure. Flyers vary depending on who creates them. Social media reflects individual style more than shared identity. Email newsletters slowly drift away from… Continue reading Grounding Your Brand in Community — and Making It Usable Every Day
As some of you know, I’m writing a book for Elsevier — and it’s officially starting to feel real! The manuscript is largely written. The structure is there. Now I’m in the tightening phase — smoothing transitions, trimming repetition, sharpening language, double-checking citations, and making sure each example actually earns its place. This is the… Continue reading Book Update: Cover, Conversations, and a Publication Date!
Every year I ask clients to share candid feedback about their experience working with CAC. Not because I’m fishing for compliments (although hearing kind words is always lovely!), but because I believe good partners stay curious. We listen, we learn, and we look for ways to keep getting better. This year’s responses left me feeling… Continue reading What I’m Learning From Client Feedback (and Why I’m Grateful)
I was honored to contribute to Super Library Marketing’s annual look at library marketing trends for the year ahead — curated and written by Angela Hursh, a longtime library marketing leader and host of the Super Library Marketing blog and The Library Marketing Show. In this roundup, Angela asked a group of experienced communicators to… Continue reading Super Library Marketing Blog Predictions