Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I was helping a client the other day think through how they were managing messages on social media, and it led to a conversation I find myself coming back to often: social media isn’t just a marketing channel for libraries—it’s a service point. This became especially true during the pandemic shutdowns, when social media was… Continue reading Instantly Improve Customer Service on Social Media in Just a Few Steps
One of my CAC Academy subscribers recently suggested something that I loved, and I want to share it with you. They’re building a learning pathway in Niche Academy—essentially a series of modules grouped together to help learners build skills in a more structured way. They asked if I could recommend a set of my marketing… Continue reading Three Simple Learning Pathways to Strengthen Your Library’s Marketing
Dear friends and colleagues, Happy Saint Patrick's Day! I hope you’re doing well and that spring is starting to show up wherever you are.We just wrapped up spring break in our household—my kids were off traveling, and I had a little time to check in with family in South Carolina. It was a nice change of pace and a reminder of how important it is to… Continue reading CAC Updates March 17 2026
I’m happy to share that two new tutorials are now available on CAC Academy, each designed to help library staff build practical skills they can put to use right away. The two new offerings cover very different topics, but both are grounded in the same goal: helping libraries communicate more effectively and move important work… Continue reading Two New Tutorials Now Available on CAC Academy
I always enjoy seeing library programs and services that, at first glance, feel a little unexpected. Things like spice clubs, repair clinics, and seed libraries. It would be easy to describe these as creative and “fun” additions to a programming calendar or library space—and they are. But they are also much more. These services aren’t… Continue reading Spices, Seeds & Simple Fixes: How Libraries Build Community