Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
As some of you know, I’m writing a book for Elsevier — and it’s officially starting to feel real! The manuscript is largely written. The structure is there. Now I’m in the tightening phase — smoothing transitions, trimming repetition, sharpening language, double-checking citations, and making sure each example actually earns its place. This is the… Continue reading Book Update: Cover, Conversations, and a Publication Date!
Every year I ask clients to share candid feedback about their experience working with CAC. Not because I’m fishing for compliments (although hearing kind words is always lovely!), but because I believe good partners stay curious. We listen, we learn, and we look for ways to keep getting better. This year’s responses left me feeling… Continue reading What I’m Learning From Client Feedback (and Why I’m Grateful)
I was honored to contribute to Super Library Marketing’s annual look at library marketing trends for the year ahead — curated and written by Angela Hursh, a longtime library marketing leader and host of the Super Library Marketing blog and The Library Marketing Show. In this roundup, Angela asked a group of experienced communicators to… Continue reading Super Library Marketing Blog Predictions
My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K
If your library’s content planning often feels reactive—scrambling to promote programs, respond to last-minute requests, and keep up with multiple channels—you’re not alone. Many library communicators are managing more platforms than ever, often without a clear structure for deciding what to share and when. That’s why Transforming Your Library’s Content Planning was recently added to… Continue reading New Content Planning Tutorial in CAC Academy!