Over the past few years, I’ve noticed a pattern in my work with libraries. Teams recognize that their marketing feels inconsistent, but the issue isn’t a lack of effort or care. It’s structure. Flyers vary depending on who creates them. Social media reflects individual style more than shared identity. Email newsletters slowly drift away from… Continue reading Grounding Your Brand in Community — and Making It Usable Every Day
Category: From the Field
Personal reflections and stories from the road — lessons from cycling, family history, storytelling, and the writing life, shared with a library lens.
What I’m Learning From Client Feedback (and Why I’m Grateful)
Every year I ask clients to share candid feedback about their experience working with CAC. Not because I’m fishing for compliments (although hearing kind words is always lovely!), but because I believe good partners stay curious. We listen, we learn, and we look for ways to keep getting better. This year’s responses left me feeling… Continue reading What I’m Learning From Client Feedback (and Why I’m Grateful)
CAC Clients in the News! MECK Pre-K
My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K
CAC Clients in the News! Hawaiʻi State Public Library System
We are excited to celebrate the Hawaiʻi State Public Library System (HSPLS), which recently earned media coverage for responding to current events and pressing needs within its community. The State of Hawaiʻi has launched a week-long Kōkua Food Drive (November 3–7, 2025) to support families affected by the ongoing federal shutdown and interruptions to the… Continue reading CAC Clients in the News! Hawaiʻi State Public Library System
CAC Updates Oct 1 2025
Dear friends and colleagues, October has always been my favorite month — the crisp air, the changing leaves, and the little personal celebrations that make it feel so special. This year, I’m marking my birthday and the anniversary of Cordelia Anderson Consulting, and I can’t help but feel grateful for the journey so far. On… Continue reading CAC Updates Oct 1 2025
