Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Every year around this time, we start asking ourselves: What is my plan for next year? If 2025 taught us anything, it’s that library marketers are some of the most resourceful, creative, audience-centered professionals out there. We adapt fast. We learn faster. And we’re always looking for the next opportunity to elevate our work. Luckily,… Continue reading Planning Ahead for 2026: What Next for Your Library’s Marketing?
Dear friends and colleagues, This season has me thinking a lot about connection, community, and the work we do together in libraries and service orgs. In the middle of busy calendars, shifting priorities, and constant change, I’m always reminded that what sustains us most is the relationships we build and the people who truly “get”… Continue reading CAC Updates Nov 24 2025
Every year, I walk away from the Library Marketing & Communications Conference feeling three things simultaneously: completely energized, totally exhausted, and wishing it had lasted just one more day! This year in St. Louis was especially meaningful—because we managed to pull it off despite a government shutdown and nationwide flight cancellations. Honestly, the fact that… Continue reading Always Too Short: Reflections from LMCC 2025
Since I first started working in libraries in 2000, I’ve heard the word creative used often to describe staff and the work they do. I’ve heard things like: “Staff develop new and unique programs as an outlet for their creativity.” “If we stop letting staff create their own flyers, we’ll stifle their creativity.” “Book displays… Continue reading Rethinking “Creativity” in Libraries
If you’ve ever tried to earn media coverage for your library, you already know: publicity doesn’t happen by accident. It takes intention, relationship-building, and a smart pitch that makes it easy for a reporter to say yes. These tips come from my upcoming training, Positive Media Outreach, where I dive into how libraries can build… Continue reading Media Pitching Tips to Help Your Library Connect With Reporters
Cordelia Anderson Consulting 