CAC Updates, Consulting, Innovative Services, Libraries

CAC Clients in the News! MECK Pre-K

My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K

Consulting, Innovative Services, Libraries, Marketing

Community Engagement Tips from a Local Bookstore

I’m always looking around for inspiration—especially when it comes to marketing, community engagement, and building community through shared experiences. These don't always come from libraries. Bookstores, museums, cultural organizations, and even small businesses often experiment with engagement strategies that translate beautifully to library settings. Recently, I came across a thoughtful example from Editions Coffee Shop… Continue reading Community Engagement Tips from a Local Bookstore

2026 notebook
CAC Updates, Libraries

Planning Ahead for 2026: What Next for Your Library’s Marketing?

Every year around this time, we start asking ourselves: What is my plan for next year? If 2025 taught us anything, it’s that library marketers are some of the most resourceful, creative, audience-centered professionals out there. We adapt fast. We learn faster. And we’re always looking for the next opportunity to elevate our work. Luckily,… Continue reading Planning Ahead for 2026: What Next for Your Library’s Marketing?

saint louis
CAC Updates, Libraries, Professional Development

Always Too Short: Reflections from LMCC 2025

Every year, I walk away from the Library Marketing & Communications Conference feeling three things simultaneously: completely energized, totally exhausted, and wishing it had lasted just one more day! This year in St. Louis was especially meaningful—because we managed to pull it off despite a government shutdown and nationwide flight cancellations. Honestly, the fact that… Continue reading Always Too Short: Reflections from LMCC 2025

Innovative Services, Libraries, Marketing

Rethinking “Creativity” in Libraries

Since I first started working in libraries in 2000, I’ve heard the word creative used often to describe staff and the work they do. I’ve heard things like: “Staff develop new and unique programs as an outlet for their creativity.” “If we stop letting staff create their own flyers, we’ll stifle their creativity.” “Book displays… Continue reading Rethinking “Creativity” in Libraries