Providing consulting, training and planning services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
My client MECK Pre-K was recently features on the local talk show, QC Life. And getting them this appearance was easier than you think! I just had to follow my own advice: put yourself in the news media's shoes. In this case, it was winter break, and I know that daytime talk shows may have… Continue reading CAC Clients in the News! MECK Pre-K
Libraries are incredibly good at saying yes. We see a need, and we step in. We add a program, a partnership, a service, a post, a flyer, a platform. That instinct is rooted in service—and it’s one of the things that makes libraries special. But for library marketing and communications professionals, unchecked yeses come at… Continue reading Saying No to Say Yes: Making Room for Strategic Library Marketing
Today, I spent some time updating my eligibility for the renewal of my Accreditation in Public Relations. A key component of the accreditation is ethics, and to fulfill my ethics requirement, I needed to complete some professional development in this area. I came across two excellent white papers from the Public Relations Society of America… Continue reading A Discussion of AI Ethics
Every year around this time, we start asking ourselves: What is my plan for next year? If 2025 taught us anything, it’s that library marketers are some of the most resourceful, creative, audience-centered professionals out there. We adapt fast. We learn faster. And we’re always looking for the next opportunity to elevate our work. Luckily,… Continue reading Planning Ahead for 2026: What Next for Your Library’s Marketing?
Since I first started working in libraries in 2000, I’ve heard the word creative used often to describe staff and the work they do. I’ve heard things like: “Staff develop new and unique programs as an outlet for their creativity.” “If we stop letting staff create their own flyers, we’ll stifle their creativity.” “Book displays… Continue reading Rethinking “Creativity” in Libraries
Cordelia Anderson Consulting 